encorp.ai audits and sets up Google Tag Manager for services websites and online stores: GA4 events, ad conversions and cookie consent. You see where visitors drop off and which campaigns bring enquiries and sales, so conversion rate work starts from accurate data.
GTM container · 48 tags
Biggest drop-off: from the product page to the cart.
Every step to the purchase is visible, and every purchase is recorded once.
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A GTM container grows over the years: tags from former agencies, duplicate events, forms that are not recorded and purchases without a value. Ad platforms optimise on the wrong conversions, and GA4 shows different numbers from the CRM and the store. Without accurate data you cannot tell where the website loses customers.
We work in the container in your name: an audit first, then the setup, and every event tested with real actions.
We review every tag, trigger and variable: what works, what is duplicated and what has stopped.
We agree which actions matter to the business: an enquiry, a call, a booked slot, an order.
Every valuable action is recorded as an event and a key event in GA4, with clear names.
Conversions for Google Ads, Meta and the other ad platforms you use, with a value.
Product view, cart, checkout and purchase, with the exact value and items.
Tags respect the visitor's choice through the cookie banner and Consent Mode v2.
The website and the ads stay the same. What changes is what you know about them.
| Area | Before the audit | After the setup |
|---|---|---|
| GTM container | Tags from different years and agencies | A tidy container with clear names and a description |
| Enquiries | Some forms and calls are not recorded | Every enquiry is an event in GA4 and a conversion in the ads |
| Purchases | No value, or recorded twice | Every purchase once, with the exact value and items |
| Ad platforms | Optimise on clicks or on the wrong conversions | Optimise on real enquiries and sales |
| Funnel | You cannot see where visitors drop off | Every step to the enquiry or order is visible in GA4 |
| Consent | Tags fire before the cookie banner | Tags respect the visitor's choice |
Changes are published only after testing and after your approval.
We review the container, GA4, the ad conversions and the cookie banner, and compare the data with your real enquiries and orders.
We clean up the container and set up the events, conversions and consent according to the plan.
We test every event with test enquiries and orders in preview mode before publishing the changes.
We hand over a description of every event and a funnel report, so your team knows what is measured and where to improve.
The price depends on the type of website and includes the audit, the setup, the testing and a description of every event.
A company website that brings enquiries, calls or bookings
€400excl. VAT
A store with up to 200 products
€2,500excl. VAT
A store with more than 200 products, several domains or languages, a platform or an app
On request
The prices are for a one-off audit and setup. Ad campaigns and their budget are not included.
These are generalised scenarios, with no client names and no real data.
Pays for ads but does not know which campaigns bring enquiries and calls.
GA4 shows different revenue from the store, and the ads optimise on the wrong purchases.
The container is full of old tags and nobody knows which one does what.
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| For whom | Services websites and online stores that pay for ads and want accurate data |
|---|---|
| What it includes | Container audit and clean-up, GA4 events, ad conversions, cookie consent |
| Systems | Google Tag Manager, GA4, Google Ads, Meta and the other ad platforms you use |
| Services website | €400 excl. VAT |
| Online store | €2,500 excl. VAT, up to 200 products |
| Other website | On request |
| Ownership | The container and the data remain in your name |
A Google Tag Manager audit is a review of everything the container loads on your website: tags, triggers and variables, who added them and whether they still work. We look for duplicate tags, events counted twice, forms and calls that are not recorded, and tags that fire before the visitor has given cookie consent. Then we compare the numbers in GA4 and in the ad platforms with your real enquiries and orders, to see how far apart they are.
The result is a list of issues ranked by importance and a measurement plan: which actions matter to the business and how to record them. Following that plan we set up the container, test every event and hand over a description of the setup. If you then want to advertise in ChatGPT too, the same container carries the OpenAI pixel: see marketing in ChatGPT.
Tracking for an online store records the buyer's whole path: a product viewed, an item added to the cart, checkout started and the purchase. At every step the website passes the name, price and quantity of the items to the data layer, and GTM sends them on to GA4 and to the ad platforms. That way each purchase is recorded once, with the exact value and items, not as a number without a value or as two purchases.
The price of €2,500 excl. VAT is for a store with up to 200 products. We test the setup with test orders and compare the revenue in GA4 with the revenue in the store. The ads receive the value of every purchase, so campaigns in Google Ads and Meta can optimise for revenue, not only for the number of orders. For a store with more products, several languages or currencies, the price is on request and we set it after the call.
Accurate tracking helps raise the conversion rate because it shows exactly where the website loses visitors. When every step to the enquiry or purchase is an event in GA4, the funnel shows on which page or at which checkout step people drop off. Changes to the design, the copy or the forms are then made where they have the greatest effect, and the result is measured against the previous figures, not by feel.
The same data makes advertising more effective. Ad platforms learn from the conversions you send them: if you record wrong or duplicate conversions, the budget goes to the wrong people. That is why at the end of the project we hand over a funnel report and recommended next steps. If you want AI to prepare the content and the weekly report for marketing, see AI marketing.
A Google Tag Manager audit and setup costs €400 excl. VAT for a services website and €2,500 excl. VAT for an online store with up to 200 products. The price is one-off and covers the audit, the setup of events, conversions and consent, the testing and a description of every event. For a store with more products, a website with several domains or languages, a platform or an app, the price is on request, and we set it after the free 30-minute call.
Ad campaigns and their budget are not part of the price. The container and the data remain in your name, and the description lets your team or another agency carry on. If the audit is part of a broader AI transformation of marketing and sales, see the Encorp AIM (AI Implementation Method).
Next step
One of our experts will contact you, find out what kind of website you have and which actions you want to measure, and confirm the price of the audit.
Prefer to pick a time yourself? Book a call
Or call us: +359 887 458 634