encorp.ai sets up ChatGPT Ads accounts for companies in Bulgaria: an account in your name, a campaign structure and the first ads. Then we set up tracking in GTM, GA4 and OpenAI, so you can see which ads bring enquiries and sales, not just clicks.
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Online accounting for small companies
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Each enquiry is counted once, in OpenAI and in GA4, with ChatGPT as the source.
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Ads in ChatGPT now run in the European Union too, and an account takes minutes to create. The hard part is elsewhere: a campaign structure that makes sense, and tracking that records enquiries and sales. Without it you do not know which ad works, and conversion campaigns have nothing to learn from.
We work in an account and a container in your name, so the access, the data and the campaign history stay with you.
We create or review the account: business verification, billing and access for your team.
Campaigns, ad groups and ads by product or service, each with an objective, a budget and a bid.
We describe the topics and questions you want to appear next to and prepare the ads for review by OpenAI.
Enquiries, calls, sign-ups and orders are recorded as events, with ChatGPT as the source.
The OpenAI pixel records actions in the browser and the server confirms them, without double counting.
Marketing tags fire only after the visitor consents, through the banner and Consent Mode v2.
The ad is the same. The difference is that you know what every euro of the budget brings.
| Area | Without setup | Set up by Encorp |
|---|---|---|
| Structure | One campaign for everything | Separate campaigns and ad groups by product or service |
| Result | Impressions and clicks | Enquiries, sign-ups and sales per campaign |
| Data to OpenAI | From the browser only, if at all | From the pixel and the server, with one event per action |
| Traffic in GA4 | Mixed with all other visits | A separate source with UTM parameters, next to your other ad channels |
| Consent | Tags fire before the cookie banner | Tags wait for the visitor's choice |
At the end you get a description of everything we set up, so your team can carry on.
We learn what you advertise, which actions on the website matter and what is already set up in GTM and GA4.
We set up the account, billing, access and the campaign structure and prepare the first ads.
We set up the events in GTM and GA4, the OpenAI pixel and the Conversions API, and connect them to cookie consent.
We test every event with test actions before the campaigns go live and hand over a description of the setup.
One price for the account, the campaigns and the tracking. The exact amount depends on the scope; we confirm it after the free call.
Ad account, campaigns and conversion tracking, ready to launch
from€900excl. VAT
The ad budget is not included: you pay it directly to OpenAI from your own account.
These are generalised scenarios, with no client names and no real data.
Its customers compare suppliers in ChatGPT before they send an enquiry.
Wants to see whether clicks from ChatGPT reach an order, and of what value.
Will run the campaigns itself but wants the account and tracking right from the start.
Implemented a custom AI agent for Econt, the leading logistics provider in Bulgaria, to automate customer support.
Vivacom is one of the leading telecommunications companies in Bulgaria, offering a full range of services including mobile, fixed-line, internet, and digital television. As part of the United Group, Vivacom is recognized for its innovation, reliable network infrastructure, and customer-centric approach. The company serves millions of residential and business clients, delivering high-speed connectivity, advanced telecom solutions, and cutting-edge digital services across the country. With a strong focus on digital transformation, 5G technology, and smart business solutions, Vivacom continues to play a key role in shaping the future of Bulgaria’s telecom sector.
Delivered AI-focused educational trainings for Forbes Bulgaria to empower business leaders with practical knowledge.
| For whom | Companies and online stores that want to advertise in ChatGPT and measure the result |
|---|---|
| What it includes | Ad account, campaign structure, the first ads and conversion tracking |
| Tracking | Events in GTM and GA4, the OpenAI pixel and the Conversions API |
| Consent | Marketing tags fire after cookie consent |
| Price | From €900 excl. VAT for the setup |
| Ad budget | Not included, paid directly to OpenAI |
| Ownership | The account, the GTM container and the data are in your name |
The ChatGPT Ads setup includes everything a campaign needs before it spends its first euro: an ad account in your name, business verification, billing and access for your team. Then we build the structure: campaigns by objective, such as clicks or conversions, ad groups by product or service, and the first ads, each with copy and a landing page. For every ad group we describe the context you want to appear in: the topics and questions people ask ChatGPT when they look for what you sell.
Ads are reviewed by OpenAI before they go live, so we prepare them to the rules of the platform. The second half of the work is tracking, without which conversion campaigns have nothing to learn from. If you also want to appear in the answers of AI assistants themselves, not only in the ads, see the visibility audit for search engines and AI assistants.
Conversions from ChatGPT ads are tracked along two paths, which we set up together. The OpenAI pixel loads on your website through Google Tag Manager and records the visitor's actions in the browser: a page viewed, an enquiry sent, a sign-up or an order. Where the website allows it, the Conversions API sends the same actions from the server as well, so the conversion is recorded even when the browser blocks the pixel. Every action carries the same identifier on both paths, so it is not counted twice.
In parallel we set up the events in GA4 and the UTM parameters of the ads, so traffic from ChatGPT is a separate source in your reports, next to Google Ads and the other channels. Finally we test every event with test actions before the campaign goes live. If your GTM container is cluttered or GA4 shows different numbers from your real enquiries, start with the Google Tag Manager audit and setup.
The tracking respects cookie consent because the marketing tags in GTM fire only after the visitor has given it. We connect the OpenAI pixel, the ad tags and GA4 to the website's cookie banner and to Consent Mode v2, so a visitor's refusal is respected everywhere. Consent requirements are stricter in the European Union, which is why this is part of every setup we do, not an extra service.
If the website has no cookie banner, or the banner does not control the tags, we will tell you on the first call. Personal data about your customers goes to OpenAI only where agreed and where your privacy policy allows it. The rules for working with AI and data in the company are set out in AI governance and the EU AI Act, where we also prepare the company AI policy.
The complete setup starts at €900 excl. VAT and includes the ad account, the campaign structure, the first ads and tracking in GTM, GA4 and OpenAI. The exact amount depends on the scope, and we confirm it after the free 30-minute call, before any work starts. The ad budget is not part of the price: you pay it directly to OpenAI from your own account, according to the daily or total budget you choose for each campaign.
The account, the GTM container and the data remain in your name after the project ends, and the setup description lets your team or another agency carry on. If advertising in ChatGPT is part of a broader plan for AI in marketing, see AI marketing, and for a complete AI transformation of the company, see the Encorp AIM (AI Implementation Method).
Next step
One of our experts will contact you, find out what you advertise and which actions on your website you want to measure, and confirm the price of the setup.
Prefer to pick a time yourself? Book a call
Or call us: +359 887 458 634