AI for Marketing: Practical Demonstrations + Top Prompts and Tools
Want to elevate your marketing strategies to a new level with the help of artificial intelligence? In this video, we'll show you how to effectively use AI for marketing, content generation, data analysis, and much more! We'll dive into the power of good prompts (prompt engineering) and demonstrate how leading AI tools can transform your work. What You'll Learn and See in This Video (Focus on AI for Marketing): Key techniques for Prompt Engineering, specifically for marketers: How to formulate queries that deliver specific marketing results – from content creation to competitive analysis Practical demonstrations with leading AI tools for MARKETING TASKS: ChatGPT (GPT-4o): Generating engaging content (example with children's story 'Winnie the Pooh in Burgas' as inspiration for content creativity), Creating structure for marketing campaigns and detailed marketing texts, with AI asking clarifying questions to build perfect copywriting Gemini (Google): Creating marketing ideas, analyzing visual content (logo design, advertising banners), working with diverse campaign data DeepSeek: Conducting market research (analysis of entering new markets), identifying market niches and customer needs Grok (xAI): Building captivating brand stories and taglines, Analyzing brand sentiment in real-time using data from X.com (Twitter) for better audience understanding Perplexity: Quickly finding and summarizing factual information, statistics and trends for your market and competitors BONUS: Other useful AI tools: Towards the end of the video, we'll look at other AI platforms that can facilitate not only your marketing work but also daily tasks Common problems and solutions when working with AI: How to deal with hallucinations (and how to check AI confidence), Optimizing generation speed, Understanding censorship and data privacy in different models