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Google Gems: Create Your Own AI Assistant in Minutes

19 minTutorialNovember 3, 2026

About this video

Google Gems let you create your own specialized AI assistants in Gemini, with instructions, knowledge, files and a preset way of working. In this video, Martin Kuvandzhiev, CEO of encorp.ai, demonstrates Gems in practice. It is the follow-up to his Gemini video, made on viewers' request. He shows Google's ready-made Gems, including the Learning Coach, how to set persistent instructions, how to add a Knowledge Base from Google Drive files, and how to turn a repeatable business process into an AI assistant. A Gem is like a recipe for AI work: you describe the process once and then just give it new tasks. Martin also relates Gems to Skills in Claude and other AI platforms. **Examples shown** - An Article Writer Gem that researches AI news, picks a topic, writes the article, prepares SEO keywords, a meta description and an excerpt, and generates an image - An internal knowledge assistant over company security policies that answers with a procedure and names the source file - A Facebook Post Creator built from scratch, with Gemini helping write the instructions - Sharing Gems with your team **Who it is for:** teams that want repeatable AI workflows and internal knowledge assistants.
Google GemsGeminiAI assistantKnowledge baseCustom AIGoogle AITutorial

Frequently asked questions

A Gem is a specialized AI assistant in Gemini with its own instructions, knowledge and files. You can think of it as a recipe for AI work that you define once and reuse.

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