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Ozone.bg

e-commerce

Ozone.bg is a leading Bulgarian e-commerce platform specializing in products for entertainment, leisure, and lifestyle. Founded in 2008 by Ivo Djokov, the company began as an online store for video games and gaming accessories. Over the years, it expanded its portfolio to include books, board games, electronics, puzzles, toys, and more—catering to the needs of modern consumers. In 2019, Ozone.bg acquired the Pulsar chain of physical gaming stores, strengthening its market position and entering the offline retail space. Despite global disruptions in 2020, the company managed to double its business, driven by the growing demand for online shopping. Ozone.bg has invested heavily in logistics, opening a modern fulfillment center in Elin Pelin, which improved delivery efficiency by 60%. It has also expanded its regional presence with online stores in Romania, Greece, and Croatia, along with physical retail locations like Ozone Games and Ozone Live. Today, Ozone.bg is a go-to destination for gamers, readers, and pop culture fans, known for its wide selection and fast, reliable service.

ozone.bg

Services Provided:

The Challenge

Ozone.bg engaged Encorp AI to elevate their marketing operations through the power of artificial intelligence. Our focus was on implementing intelligent automation flows that support personalized, scalable, and data-driven marketing efforts. By integrating AI into their services, we helped streamline operations and unlock new growth opportunities—without disrupting their existing systems.

The Results

• Significant increase in marketing efficiency and personalization at scale • Enhanced customer engagement through AI-powered communication flows • Reduced manual workload for the marketing team • Strong foundation for future AI-driven growth initiatives

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